A&D 358 History of Graphic Art & Graphic Design schedule -- ez-print version *THIS IS A DRAFT!!!*

This schedule will be followed as closely as possible. If changes need to be made, they will be announced in class. Missing class is not a valid excuse for being unaware of changes to the schedule. Additional suggested reading assignments will be announced in class. Students should set aside a minimum of three hours per week outside of class time to complete reading assignments and integrate notes from the readings into their lecture notes.

Review page for midterm exam available at http://www.sla.purdue.edu/courses/ad/arthistory/ (then click on 20th-century Art).

date

lecture topic, tests, project due dates

reading assignments

August 24

Assignment... due Thursday!!! (10 points)

Introduction to the Course; Survey

Introduction/Explanation of "LOVE CANDY" project and "Graphic Design Circus" extra credit.

Margolin, Introduction

Meggs, Preface to Third Edition & Preface to First Edition (plus page through the book.... look at the chapter structure and the pictures!!!)

August 26

 

Printmaking vs. Graphic Design Introduction

Meggs, chs. 1-4 (SKIM ONLY!!!)

August 31

slide list

Rembrandt, Dürer, Piranesi, Goya, Daumier (printmaking Renaissance to mid-19th century).

 

Margolin, 12-27

Meggs, chs. 5-8 (SKIM ONLY!!!)

September 2

slide list

reading guide for Meggs chs. 1-5

Discussion of project, examples of motion graphics, use of music in movies etc.

LOVE CANDY PROJECT DETAILS

LOVE CANDY cover art and lyrics

 

ASSIGNMENT DUE SEPT. 7: "golden nugget" based on Margolin pp. 12-27. This "nugget" should summarize something you read there that you feel is significant, explain why it is significant and how you could relate it to either something you've read in Meggs or class lecture. (10 points) This is a diagnostic exercise. Don't wig out.. do the best you can.

September 7

 

Posters, Cheret, Toulouse-Lautrec...

MARGOLIN "NUGGET" ASSIGNMENT DUE

Margolin, 28-37

Meggs, chs. 9-12 (SKIM FOR KEY CONCEPTS, ESP. W/PHOTOGRAPHY & TYPOGRAPHY MECHANIZATION).

 

September 9

slide list

Meggs notes...

comments on "nugget" assignment

 

Arts & Crafts, Art Nouveau

PART ONE OF PROJECT DUE

Meggs, ch. 13

September 14

PROJECT DAY (IN CLASS ASSIGNMENT) - You will receive the assignment when you come to class and will have to turn it in at the end of the class period. This assignment will be worth 20 points.

Bring to class one of the sets of the following:

(A) an example of typography that you think is effective PLUS notes/nuggets from Meggs ch. 9, Typography for an industrial age PLUS your Margolin text (or photocopies of pp. 38-43 and 52-53).

-OR-

(B) an advertisement that uses photography PLUS notes/nuggets from Meggs ch. 10, Photography, the new Communications tool PLUS your Margolin text (or photocopies of pp. 38-43 and 52-53).

Margolin, 38-59

September 16

PROJECT DAY (IN CLASS ASSIGNMENT) - You will receive the assignment when you come to class and will have to turn in a portion of it at the end of the class period. This assignment will be worth 20 points.

Bring to class the following:

Your SEARCH: THE GRAPHICS WEB GUIDE TEXT... AND a photocopy of an essay or chapter from any item on the reserve reading list from this class which has a bearing on your LOVE CANDY project.

 
September 21

Art Nouveau & Arts & Crafts, continued...

 

September 23

Advertising Strategies & Effective Graphic Design

 

September 28

slide list

20c Design, influence of Modern Art

 



Margolin, 60-77

Meggs, chs. 14 & 15

September 30

---continued---

 

October 5

 

Pictorial Modernism, New Language of Form

Margolin, 78-91

Meggs, chs. 16 & 17

 

October 7

review for quiz

handout

---continued---

 

October 12 NO CLASS, OCTOBER BREAK  
October 14

TEST I (in class, slide identification with brief essays)

Margolin, 106-125

October 19

slide list

Bauhaus, Modern American

International typography, New York School

 

Meggs, chs. 18 & 19

Margolin, 92-105

Meggs, chs. 20 & 21

October 21

 

1930s-40s

 

October 26

 

1940s

 

October 28

 

1950s

 

November 2

SKETCHES ETC. DUE FOR PRELIMINARY PROJECT CRITIQUE

 

November 4

 

Censorship Presentation; assignment on idsa.org website assigned.

 

 

November 9

1950s-1960s

Margolin, 126-187

Meggs, ch. 22, 23

November 11 Individual Crits

 

November 16 Individual Crits

 

November 18

slide list

1960s-1970s

Margolin, 188-201

Meggs, ch. 24

November 23

slide list

final review

Postmodern Graphic Design

Margolin, 202-217

Meggs, ch. 25

November 25 whoops (or "gobble gobble") THANKSGIVING -- NO CLASS  

November 30

assignment

PROJECT DAY (OUT OF CLASS ASSIGNMENT)

 

December 2

TEST II (in class, slide identification with brief essays)

 

 

December 7

 

 

Digital Revolution

(Be ready to discuss your last assignment! -- THIS WILL RECEIVE POINTS! (you MUST attend)

Meggs, ch. 26

Margolin, 218-259

December 9

 

class presentations/screenings -- THIS WILL RECEIVE POINTS! (you MUST attend)

 

December 13 Final Projects due no later than 5 pm. to my office, VPAB 3119