description of course
project options:
option 1:
There are three readings on reserve at the library:
a)Lutchmansingh, "Evolutionary Affinity in Arthur Mackmurdo's Botanical
Design" (call no. K-1030)
b)Collins, "The Poster as Art: Jules Cheret" (call no. K-1031)
c)Shaw, "Tradition and Innovation the Design World of William
Addison Dwiggins" (call no. K-1032)
Use the form provided in class (you may decide to modify it if
you don't feel you have enough room). Complete an analysis of each
of the three readings on a separate form (they are quite brief,
you'll find). Each analysis is worth 20 points. (This part totals
60 possible points).
Then, using what you've learned from each reading, create a design
for the product/company of your choice demonstrating the principles
of design utilized by the artist you read about.
Each of these designs, accompanied with a brief (3-5 sentence)
description of how the key design components (of Mackmurdo, Cheret
and Dwiggins) have been utilized is worth 30 points. (This part
totals 90 possible points).
If you do this project, I strongly recommend that you turn one
in rather quickly, to make sure you're doing the work in enough
detail before you proceed to the others. All three must be turned
in by the final due date listed on the syllabus. I will allow you
to modify the first one (IF you turn it in early enough!) to improve
your grade.
Grad Students: If you choose this option, you should expand that
3-5 sentence description of how your designs reflect the key design
components of Mackmurdo, Cheret and Dwiggins, respectively, into
a more fully developed analysis (such as those we'll do in class).
Your analysis should be at least 2 pages in length.
option 2:
Standard research paper, typed and double-spaced. Expected length
for undergrads: 5-7 pages plus footnotes; for grads: 10-12 pages
plus footnotes.
***I must approve the topic of your research paper.
***It would be a good idea if you visited me with both a thesis
statement and a bibliography before you start writing.
***As always, I am happy to look at and even grade drafts to allow
you to revise until you are satisfied with your grade.
option 3:
part one: (total 20 points) Design your own analysis strategy for
application to the graphic designs of others (and to your own, for
that matter!). The analysis strategy itself will be worth 20 points
and should not be identical to what we use in class. It should consist
of some sort of diagram and a short written rationale for the order
of importance assigned to its component parts. (Where will your
analysis begin? Why?)
***It is a very good idea to have me grade this part before you
proceed to the next stage***
part two: (total 100 points) Apply your analysis strategy to 5
works. Ideally I would like you to use at least one of your own
designs. Each written analysis will be worth 20 points and should
be no less than 2 doublespaced typed pages (but keep in mind it
will be completeness that dictates the length! if you choose a very
complicated work to analyze it may not be possible to keep the length
at two pages and do a good job).
part three: (total 30 points) Make an approximately 10-15 minute
presentation of your analysis strategy to the class and explain/read
your analysis of one or more of the works you looked at. Your presentation
will be made on Wednesday, March 12th. You will need to let me know
by February 26 if you have chosen this option and you must give
me anything you want slides made of for your presentation by March
3rd (I will make the slides for you). If you want to use overheads,
I can make those for you as well, but you should ask me to make
them no later than March 10th.
***If you like the idea of this option, but you don't want to
make the class presentation, you can do six analyses instead of
five and I will grade your analysis strategy and explanation at
30 points instead of 20. (This means that your explanation of the
strategy should be more detailed!)
***Grad students: each analysis should be no less than three pages
and as usual I expect a higher degree of critical thinking and persuasive
writing. Your presentation to the class (if you choose to make one)
may be of the same length but will include the application of your
analysis strategy to a work you have not seen before.
option 4:
Propose a project of your own design. Keep in mind the project
total is worth 150 points, so be realistic. I must approve your
project proposal before you begin work. (In the event you turn something
in that you never discussed with me, you will be subjecting yourself
to possible failure!) Your proposal may include a grading scale
for individual components -- you can make a presentation as part
of the grade, etc.
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